Thursday, October 6, 2011

Outdoor Living... With More Sophistication

Remodeled Pool by Sea Maiden Pools 
located in Belle Isle, Florida

 I hired a photographer to take pictures of our latest projects and on my way to our first appointment I was focusing on these clients and thinking how much our industry has changed.  The market is so much more involved in the design and build process of any construction project and they expect a level of sophistication to meet their needs.

Most people had a perception of pool builders as the "brick and mortar" component to their outdoor living space. That may be true when you only consider them as the laborers for constructing the pool. However, to meet the expectations of today's client, a custom pool builder must broaden their scope of business to include the skill of a good space designer and interior designer. My clients have come to expect the same level of attention to detail as if they were building new or remodeling their interior space, hiring an architect or residential designer for the design/space plans, a custom builder for the construction and an interior designer to choose all the colors, materials, fixtures etc.. all to bring about a consistent look and feel to their liking. The outdoor living space is just an extension of their interior living space and should be held to the same standards.

I describe Sea Maiden Pools as a "design and build company for outdoor living spaces" but it seems I need a more descriptive tag line to encompass all these other aspects we do.  Any thoughts?

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